Partypoker Dives Deeper into Streaming with No Limit Gaming Deal

March 22nd, 2019 | by Kaycee James

Partypoker’s push to increase its streaming presence took another step forward this week after it signed a deal with No Limit Gaming.

Partypoker is the new sponsor of No Limit Gaming and its team of pros, including Fedor Holz. (Image: YouTube/Primed Mind)

Announced on March 20, the one-year sponsorship deal will see Partypoker enjoy branding on the Twitch channel. In return, members of No Limit Gaming will help represent the company during its signature Live events.

Holz Brings Two Parties Together

Helping spearhead the deal was Partypoker pro Fedor Holz. An integral part of No Limit Gaming, Holz and fellow team member Josip Simunic created a natural connection between the two entities.

Commenting on the partnership, No Limit Gaming founder Stefan Schillhabel said the poker site’s focus on players was a major reason for the link-up.

“Partypoker is doing a great job in soliciting feedback from their players to create the best possible poker experience for everybody,” Schillhabel said in the March 20 press release.

For Partypoker, being associated with a streaming channel is a natural fit. In February, it announced a similar sponsorship deal with Bill Perkins’ Twitch channel, Thirst Lounge.

Describing that as the start of a new engagement strategy, the operator has since created a new online team featuring Twitch hosts such as Courtney Gee and Matt Staples.

Through No Limit Gaming, Partypoker will cover another facet of the industry. Thirst Lounge focuses on the lifestyle side of poker, No Limit Gaming covers the game itself.

Going live twice each week, the channel broadcasts sessions from elite pros, including Holz, Manig Loeser and Rainer Kempe.

Another Innovation from Partypoker

Moving forward, the deal will also give Partypoker a footing in the eSports community. Although it’s a fledging part of the business, No Limit Gaming is increasing the amount of gaming content it puts out.

Through this, Partypoker will have an additional way to challenge PokerStars. As well as hosting its own Twitch channel, the industry’s largest operator sponsored Team Liquid 2016.

Although Party is taking a slightly different route into eSports, the crossovers are there. Indeed, with the two operators engaged in a back-and-forth battle since the turn of the year, the latest developments add another wrinkle to the saga.

In fact, as the market leaders find new ways to gain the upper-hand, the ultimate winners are poker players. Through a combination of innovations, upgrades and partnerships, the industry is evolving and that’s leading to increased value across the top two sites.