Partypoker Takes Aim at High Rollers with 60 Percent Cashback

February 1st, 2019 | by Kaycee James

Partypoker is offering high rollers as much as 60 percent of their rake back as its back-and-forth battle with PokerStars continues.

Partypoker Diamond Club Elite

Partypoker is giving high rollers the chance to receive up to 60 percent cashback with a new VIP tier. (Image: Partypoker)

Going live on February 1, the new VIP tier will be known as Diamond Club Elite and expand on the current reward system at Partypoker. In addition to offering up to 60 percent cashback, players who rake $200,000+ over a 12-month period will receive a $16,000 VIP package for the Caribbean Poker Party.

Finally, as well as a free seat in the record-breaking $10,600 Online Millions, Diamond Club Elite players will get $10,000 in cash once they’ve raked $100,000 and $20,000 when they hit $200,000.

New Home for VIPs

To celebrate the new VIP tier, Partypoker is giving two players the chance to win 100 percent cashback until January 31, 2020. As per the promotion, the first players to rake $200,000 in cash games or sit & go jackpot tournaments will receive the 100 percent rebate.

Making his intentions clear, Partypoker managing director Tom Waters said the innovation will elevate Diamond Club above its rivals.

“The opportunity for our players to earn 60 percent cashback along with a fabulous Millions World package and a seat at Millions Online makes us the clear number one choice for VIP players in the online poker industry,” Waters said in the January 31 press release.

In stating his intention is to become the go-to place for high rollers, Waters is also taking aim at PokerStars. Prior to the $4.9 billion takeover by Amaya in 2014, PokerStars was known as the place to play for loyalty rewards.

However, following changes to the value of Supernova Elite rewards, top-tier players staged a protest. Player power was ultimately unsuccessful and PokerStars eventually created a new loyalty scheme known as Stars Rewards.

Partypoker Going After High Rollers

With its main competitor offering a flatter structure designed to provide more value for casual players, Partypoker is aiming to corner the high stakes market. During online poker’s heyday, the site with the most active high rollers was often the most successful.

When Full Tilt’s nosebleed games were in full swing, it was arguably the most popular online poker site in the world. Similarly, when Full Tilt faded and the high stakes action moved to PokerStars, the rail birds followed.

Although Partypoker doesn’t have as many active players as PokerStars, attracting the top pros with a new reward system could boost traffic. Interestingly, the innovation comes just two weeks after it announced the formation of a Player Panel.

Made up of pros such as Jason Koon and Isaac Haxton, the panel is a link between the community and Partypoker’s executives.

It’s not known whether the panel was instrumental in creating Diamond Club Elite. However, with the product giving Partypoker another angle with which to compete against PokerStars, the ongoing battle is clearly working in favor of players.


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